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The launch day of your franchise is a great opportunity to spread publicity around the opening of your business, it is also great chance to impress your target market, make some sales and get those reoccurring customers. This may seem obvious, but a lot fall short of executing the best start, and it is normally because they haven’t given it enough thought. Poor planning makes for poor performance.
Before you begin to implement these tips, its essential that you understand that every business model and every sector is unique and therefore different to each other. This means that when you read the advice below, you need to adapt and make it relevant to your business.
Networking is considered to be one of the factors which helps you to grow your business but it’s also a great opportunity to help you on your very first day. Attending local events with your target market or networking with other business owners can increase the awareness of launch day to give you that added boost, on a very important day, to get it right.
You should have already completed a lot of research before you embarked with your opportunity but it doesn’t stop there. You need to look into your franchisees network and ask what was involved for their franchise launch day and how it went. This will often provide a treasure trove of ideas and will also give you a good estimate on results to expect, if you follow their method.
Franchisees are lucky to have support of an experienced franchisor owner and support network but sometimes it’s also relevant to seek additional advice. Whoever you go to for your expert’s opinion (as long as they are an expert) you can explain your plan to them and either come back with a lot of areas to consider or feel at ease that your current plan will work.
Making a plan isn’t a one step process, it should include several layers of revision to ensure that it has considered the latest information. Each step where you learn something new, that could improve either your franchises overall success or just for the success of the franchise launch day, you need to revisit your plan to incorporate this new information. In essence, you should never consider your plan complete; it should be continuously revised and edited to ensure that it is up to date with the latest information.
Even the most thought out plan can go wrong, but to ensure that this doesn’t happen to you, you need to test it. Talk to people in your area, particularly those of your target market, and listen to their opinions and feelings about your ideas. This does require a lot of work as you need to speak to enough people to get a baseline; if you limit yourself and only speak to 5 people, they may not represent a true majority.
It’s important to note, that testing shouldn’t stop for the launch day. You should continually test as much as possible through your franchise opportunities lifetime.
Getting started in franchising or in any business opportunity takes time and effort and to make it easier, we at Start Your New Franchise aim to help you make the right business decisions. If you take a look at Franchising Tips we have put together some of the best advice we have come across in the industry from professionals who have the success you are looking for.