A SureCare franchise has proven to be a very profitable business model with a number of franchise owners reporting annual turnover levels in excess of £1,000,000 with substantial profits. We aim for new franchisee to break even within

9 months of operation and would expect an established office to achieve gross profits of 40% and net profits of between 15-20%.

SureCare provide professional, personal home care and companionship for elderly, disabled and convalescing people who wish to continue living in their own homes. Our services range from full time live in care, respite care, sleepovers, household management, personal care and companionship. We can also provide additional domestic services like cleaning, gardening and even household DIY for that added personal touch. All of our service packages can be tailored to individual clients' needs and can be flexible to meet with any changes in circumstances.

SureCare now have over 22 years’ worth of experience in providing care, companionship and help to people across the UK. All of our care workers are

carefully vetted and we work hard to ensure that our staff are well matched to each client's needs.

Our core services enable your family members to retain their sense of independence and to continue living at home as normal, with the kind of care and support you would like to provide yourself.

The Opportunity

SureCare is working in a vibrant, growing market with continuing opportunities as the result of an older population and younger working families. The government and private individuals are now putting more emphasis on care within the home as opposed to residential care for many client groups.

The homecare market, therefore, offers a promising and secured economic future within a growing and recession-proof market. SureCare’s quality care packages are available to both private paying clients as well as to those who qualify for funded social care. The introduction of direct payments by the government now gives people the freedom to choose SureCare as their preferred home care provider.

We offer the opportunity to create your own successful business in one of the fastest growing sectors in the UK, offering you both financial rewards as well as satisfaction in knowing you are providing an invaluable service within your community.


Training and Support

We need our franchisees to have the knowledge and confidence to be able to deliver excellent customer service from day one of their SureCare franchise operation, so before any franchisee is able to trade, they must complete a one week intensive training course at our Central Office.

In addition to the training program, we offer ongoing mentoring and fantastic levels of support in key areas such as finances, operations, recruitment, marketing, business development and care registrations and accreditation's.

You will be able to take advantage of the SureCare central marketing support which includes marketing literature, merchandising materials, website, PR, business stationery and many other items which are often beyond the reach of start-up businesses.

Your Exclusive Territory

As a SureCare franchise owner you will operate your business within an exclusive territory which is large enough to support the growth of the business. We use bespoke software to help us divide the territories in line with the local authority boundaries. This allows us to provide you with detailed demographic data to help choose your territory in the beginning.

Literature & Marketing

We will provide you with a complete start up pack including letter heads, business cards, banners, leaflets, flyers and brochures which we will tailor to your specific territory. SureCare also operate an effective and ongoing PR strategy to help build brand awareness and generate media coverage locally and nationally. All new franchisees benefit from an exclusive PR campaign to assist the launch of their new franchise business.

Gaining New Clients

We offer support and guidance on how to communicate the benefits of our services to the most relevant audiences so that you can gain new clients and grow your business. You will be required to meet people and build relationships with referral sources across the care sector including your local authority and social services teams.

The strength and reputation of the SureCare brand will help you to gain new work through word of mouth recommendations and our growing network of franchisees

means that you may also benefit from leads created by a neighbouring SureCare offices.

You will receive ongoing support from our own marketing and PR campaigns which are all designed to promote the brand as a whole and intended to set SureCare apart from the competition.

Website & Social Media Our website www.surecare.co.uk is prominent on all leading search engines and is an effective source for new customer enquiries. All franchisees are given a profile page on our main website which can be used to promote their services as well as to recruit staff. Our national Marketing & PR Campaigns will help drive visitors to your website.

Social Media is one of the most powerful tools in SureCare’s marketing strategy. We operate an effective and ongoing social media approach, which enables us to communicate our services to millions of online users. We also encourage franchisees to use Social Media as this gives them the capabilities to create a strong personal connection to prospective customers. Our central office marketing team are on hand to train and support franchisees in putting an effective social marketing strategy in place.


 

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